SEO & Marketing 101: A Crash Course
SEO (Search Engine Optimization) and Marketing are two essential pillars for any business or individual seeking online visibility and success. They work hand-in-hand to attract visitors, build relationships, and ultimately achieve your goals. Here's a crash course on SEO & Marketing 101: What is SEO? SEO refers to the practice of improving your website's ranking in search engine results pages (SERPs) for relevant keywords. When people search for information related to your business, you want your website to appear at the top of the results list. A high ranking translates to more website traffic, increased brand awareness, and ultimately, more leads and sales. Key SEO Elements: Keywords: Research and target relevant keywords that people use to search for information related to your business. On-page optimization: Optimize your website content, including titles, meta descriptions, headings, and body text, to include your target keywords. Technical SEO: Ensure your website...